Positive Luxury

At PositiveLuxury.com we look behind the labels to show how your favourite brands are doing their bit for people and the planet.

Rooney Mara loves Blue Butterfly brands

We loved Rooney Mara’s red carpet choices on her recent promotional tour of Europe.

Louis Vuitton in Paris

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Valentino in Rome

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Miu Miu in Berlin

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Givency in London

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All these brands have a PositiveLuxury ‘blue butterfly’ - a credit to their social and environmental credentials. We salute you, Rooney!

Our Blue Butterfly Trust Mark

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The Blue Butterfly is the Positive Luxury trust mark, given to brands that are doing positive things for people and the planet. Click here to find out more.